Sports Marketing Assistant
This major prepares students to utilize marketing and management skills in the sports and entertainment industry. Students gain an orientation to the sports and entertainment industry as well as explore trends, economic concepts and human relations applicable to these fields. They also learn sales and sales promotions, and legal aspects and contracts. Managerial and supervisory issues dealing specifically with the sports and entertainment industry are covered in this course. Students explore different marketing tools used for distributing information to consumers, organizations and the media. They also develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization.