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Career Major Information
Sports Marketing Assistant
This major prepares students to utilize marketing and management skills in the sports and entertainment industry. Students gain an orientation to the sports and entertainment industry as well as explore trends, economic concepts and human relations applicable to these fields. They also learn sales and sales promotions, and legal aspects and contracts. Managerial and supervisory issues dealing specifically with the sports and entertainment industry are covered in this course. Students explore different marketing tools used for distributing information to consumers, organizations and the media. They also develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization.
Hours Course Code Course Title Actions
60.00 BT00072 Intro to Sports Marketing View Course
120.00 BT00023 Sports and Entertainment Marketing View Course
60.00 BT00021 Sales and Sales Promotion View Course
60.00 BT00101 Business and Marketing Communications View Course
120.00 BT00024 Sports and Entertainment Management View Course
120.00 BT00070 Advertising Strategies View Course
120.00 BT00069 Public Relations Marketing View Course
120.00 BT00053 Professional Sales View Course
120.00 BT00110 Career Major Capstone View Course
  BT00223 Advanced Career Major Capstone View Course
Campuses Approved For This Career Major This career major is not currently approved at any campuses